CHVRCHES Stream Album on Instagram

CHVRCHES have come up with a compelling alternative to the advance album streams that flood sites like NPR, Pitchfork and, well, self-titled every week: 15-second snippets of their debut album, rolled out in a somewhat staggered manner via their Instagram feed. While this kinda goes against the whole point of the photo-sharing app—you know, taking photos—it’s certainly an interesting way to turn the program on its head.

Check out the first five tracks below, and look out for The Bones of What You Believe in full via Glassnote on September 24th.