Presenting CEO, the Solo Project of the Tough Alliance’s Eric Berglund (We Think)

So this bird was sitting near our office window this afternoon, repeating “CEO!” five times fast, over and over again. After a few minutes of telling the little bugger to shut its birdseed hole, we realized it was spelling out a Web address–one that led us to this ‘bio’:

ceo arises in 1981 and 1891. in 3064 and tomorrow. after ibrahimovic and before nectanebo II. before the dark ages and after spring break. before time was, ceo is.

ceo arises in miami, hell, holzschlag, the andes, sparta, chianti and wall street. in the antennae galaxies, kungsmässan, flushing meadows and the mariana trench. before space was, ceo is.

you may call me sophia, yukio, fanta, eric, kiki and krishna. and wii and whitney.

ceo is the photosynthesis and a an aria, it is silence and virginity lost in a gang bang.
ceo is a bird in space and ceo is the space in a bird.
ceo is saliva, patrón, november rain and panic. it is a relief, a citrine and it is broken dreams.
ceo is the harlot, the prince the snake and the shaman. in a spyker c8 laviolette. and on a mirage.
ceo is raspberries and chlamydia, it is the shadow and it is a clapping game.
ceo is auroras and charlotte casiraghi. it is laser beams and a home by the ocean.
ceo is a lost love and rihanna’s voice. it is hibernation, the spectacle and every breath you take.
ceo is platinum and it is valium, it is a quasar and it is a lie. ceo is a breech forest and a slamdunk.
ceo is the ashanti and ceo is seinfeld. it is eucalyptus, neon and a smile.
ceo is a war zone and a sanctuary. it is dukkha, dilla and the body of light.
ceo is cashmere, sweat, zooxanthellae and a stiletto. it is implosion technology and it is the match point.

ceo is you and you are me and i am ceo.

in eternity.

And then there was this video:

If you take a closer look at the clip’s origin, Modular People is responsible for uploading it, and the forest dweller within it looks a lot like Eric Berglund of The Tough Alliance. Things that make you say hmm… much? Considering the Swedish duo’s reputation of gleefully fucking with people–swinging bats on stage, singing along to backing tracks for the hell of it–one can only wonder what’s next. We’re hoping for a Blair Witch-like documentary that explores what happens to people who grow up around Gothenburg’s death-metal scene, but an actual solo album is more likely.